Sham: How the Gurus of the Self-Help Movement Make Us Helpless

Sham: How the Gurus of the Self-Help Movement Make Us Helpless

Regular price €3.25

Based on Steve Salerno's investigative reporting - and the inside look at the industry he got while working at a leading "lifestyle" publisher - "Sham", shows how thinly credentialed "experts" now dispense worthless or even counterproductive advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans alone spend upwards of $8 billion every year on self-help programmes and products. And those staggering financial costs are actually the least of our worries.

SHAM demonstrates how the self-help movement’s core philosophies have infected virtually every aspect of American life—the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the “empowering” message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help’s “Recovery” movement.

SHAM also reveals:

  • How self-help gurus conduct extensive market research to reach the same customers over and over—without ever helping them.
  • How your company might be wasting money on motivational speakers, “executive coaches,” and other quick fixes that often hurt quality, productivity, and morale.
  • How your company might be wasting money on motivational speakers, “executive coaches,” and other quick fixes that often hurt quality, productivity, and morale.
  • How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will.

As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with SHAM, the self-help industry has finally been called to account for the damage it has done.

 

Item specifics

Condition: Good. A book that has been read but is in good condition. The book cover has no visible wear. No highlighting of text, no writing in the margins, and no missing pages.

Author: Steve Salerno 
Format: Paperback
Language: English
ISBN: 9781857883817
Height: 19.5cm
Width: 12.7cm
Spine: 2.1cm


More from this collection